GFO Pricing Toolkit
Quick math for quoting — markup, margin & price by the foot
Markup & Margin
Type a cost and either a markup or a margin — see the sell price and both percentages.
Sell price$0.00
Profit$0.00
Markup0%
Margin0%
Markup is on cost; margin is on the sell price — they are not the same. A 25% markup is only a 20% margin. Quote on the one your pricing is built around, and never confuse the two.
Price by the Foot
Wire and cable are often priced per 1,000 ft (M) or per 100 ft (C). Get the real cost without a 10× error.
Total cost$0.00
Cost per foot$0.00
Check the unit before you quote. A per-M price quoted as “each” is a 1,000× mistake. M = per 1,000 ft, C = per 100 ft.
List × Multiplier → Sell
Enter a list price, your cost multiplier, and a markup to see your cost and sell price.
Your cost (list × multiplier)$0.00
Sell price$0.00
Margin0%
Distributors often buy at list × a multiplier. Enter your multiplier and markup to see the chain from list to cost to sell. Your numbers stay on your screen — nothing is saved or sent.