Where Data Center Reliability Begins Factory automation and data center environments depend on a wide range of specialized electrical cables to deliver reliable power, enable precise control, preserve signal integrity, and meet safety and code requirements. This publication outlines the key cable applications that together form an integrated electrical infrastructure designed to support safety, maximize
Why Copper Still Matters. Proven copper performance for residential wiring Pull up to 50% easier with SIMpull® technology Complete Romex® Brand wiring solutions Trusted by contractors for over 100 years Explore Romex® Brand Start Every Residential Installation with Copper You Can Trust. Southwire's Romex® Brand products have been the foundation of residential wiring for generations.
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Take On the Tough Bends. And Win. Fast, accurate bends for big-diameter conduit. Hear from the Pros The Maxis® MHB4000 is built for big conduit and big productivity. It bends 2.5″–4″ EMT, IMC, and Rigid with fast hydraulic setup, quick shoe changes, and consistent, accurate results — all while reducing labor strain and
Brazill Brothers Is Now Representing: Genesis We’re excited to announce that Brazill Brothers & Associates now represents Genesis across all three of our territories. For over 25 years, Genesis has delivered high-performance, low-voltage cable solutions designed to streamline installations, improve performance, and meet the demands of today’s jobsites. Built with the installer in
Southwire’s SIM Technology® cable products are speeding up installation time, creating a safer work environment and changing the process of how intermediate and feeder size cables are pulled into conduit. Southwire’s NoLube® SIMpull THHN® and SIMpull XHHW-2™ cables don’t require the use of pulling lubricant when pulled into conduit. Southwire guarantees that SIMpull THHN®
Reading Time: 3 minutes - Through a One Southwire approach, Southwire delivers a broad portfolio of products and solutions designed for healthcare construction — from MCAP® metal-clad cable and VFD cable to installation tools, digital resources, and jobsite solutions that help contractors install safely and efficiently.
Get More From the Work You're Already Doing Join ContractorConnect™ The Problem: Contractor Promotions Are Easy to Miss If you’re buying products, attending trainings, and engaging with manufacturers — but not getting rewarded — you’re not alone. Missed Opportunities Promotions run quietly or get overlooked Disconnected Programs Rewards, trainings, and incentives live in
Reading Time: < 1 minute - Southwire’s Machine FLEX® tray cable delivers a highly efficient, labor-saving solution for data centers by combining robust performance with simplified installation.
Reading Time: 2 minutes - Southwire’s SIMpull® System reduces labor, speeds up installs, and delivers cleaner, safer jobsites for contractors.
